The Orbis Blog

Adding Value Across the Board through GIS Technology

Technology has revolutionized our world and has changed the way industry leaders operate. Truly innovative companies have already begun to recognize the positive impact that the various industrial applications of Geographic Information Systems (GIS) can have on their business practices.

Through proper use and understanding of the impact GIS technology has, industries  increase their consumer base and make informed decisions. While the positive implications of GIS are obvious, understanding specific uses for your industry are not always simple.


Whether you realize it or not, most items you use on a daily basis originate from trees. Forestry is the science of planting, managing and caring for forests, both during the growth and depletion processes. To meet their business goals, foresters need to understand and analyze the conditions of a wooded area. This helps to determine how to best use the land, while also preserving the ecosystem around it.

To help better understand the land around them, foresters utilize GIS technology. Much of the data collected through GIS processes is relevant to the preservation of ecosystems including: soil type, road locations, species type, and how those species have changed with time.

This collection of information allows foresters to see the positive or negative trends on the land. Further, it allows them to make decisions that foster responsible harvesting.


Engineers often support in the design, building and supervision of infrastructure construction projects. In fact, an engineer more than likely was consulted on the very building you are sitting in now. Engineers utilize GIS technology to help reduce costs, support multi-discipline analysis and improve quality of complex projects.

This is possible a GIS software supports a variety of different data formats used throughout the infrastructure lifecycle and allows engineers spatial and tabular data in a central location. GIS also helps engineers by monitoring the land they will be building on and has a constant record of that data throughout the construction process.


Marketers today are faced with finding ways to standout in a competitive marketplace. The most successful brands listen and understand what their customers genuinely care about; however, with technology as advanced as it is today, it can be difficult to capture that kind of data. To curb this challenge, marketers utilize GIS technology to gain a visual representation of where their customers are, develop demographic and psychographic profiles, understand purchasing patterns and market segments. This information also helps them understand the needs and desires of the target audience they are wanting to reach.


Just like forestry, farmers must understand the land they work on. Many farms handle the planning, growing, maintenance and sales of their product by themselves; their livelihood literally depends on understanding their land. Utilizing GIS technology allows farmers to understand the conditions and growth trends on their property, which helps them increase the outputs/ profits the farm is able to produce. Not only does this understanding of information increase the outputs of a section of land but also reduces costs as they are not planting crops in unfruitful places.

Unfortunately, GIS technology cannot help control natural elements, like erosion or a natural disaster, but it can create a visualization of areas affected by this. Thus, supporting the future development plans for farmers.

Real estate

Similar to marketing, being successful in real estate means that a realtor understands the market they are working in and that they are able to obtain and share information quicker than their competition. Through GIS technology, realtors track purchase patterns, develop demographic and psychographics of an area and reveal trends that were not visible in tabular data.

Realtors are also able to encourage individuals selling their property to use a land verification service to help speed up the transaction process.

GIS for every industry

At Orbis, we understand that each industry’s GIS needs are different. Through use of GIS technology, we want to alleviate the burdens of daily business operations and increase profitability of businesses. Regardless of the industry, our variety of services can help unlock the full potential of your data.

Should you or your company be interested in taking advantage of one of Orbis’ superior solutions, please do not hesitate to reach out through our Contact Us form. We are open to answering any questions you might have and love hearing from you!

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